AI Policy

AI use at Sauce

At Sauce we are committed to enhancing our marketing and communications strategies through the responsible and ethical use of Artificial Intelligence (AI). While we embrace the power of AI to support creativity, efficiency, and innovation, we maintain that human expertise, intuition, and judgment remain central to our work. Our AI policy is designed to ensure that AI is used in a manner that upholds privacy, quality, and transparency, all while enhancing rather than replacing the essential human touch.

1. AI as a tool, not a replacement

We use AI as a supportive tool to augment the work of our talented team members. AI technologies assist in streamlining workflows, generating insights, and optimising campaigns, but human oversight is integral to the decision-making and creative processes. We believe that AI cannot replicate the critical thinking, emotional intelligence, or creativity that our professionals bring to each project.

2. Privacy and Data Security

Protecting the privacy of our clients and your stakeholders is our top priority. We adhere to all relevant Australian privacy laws and regulations when using AI tools that involve client data. We continually assess the security of our AI tools and update them as necessary to protect sensitive data.

3. High-Quality Standards

AI is used to enhance the quality of our work, not to compromise it. We maintain rigorous standards of quality control at all stages of our AI-driven processes. Our AI tools are regularly monitored and calibrated to ensure they are working as intended and producing outputs that meet our high standards. Any AI-generated content, insights, or strategies are reviewed by our expert team members before being finalised or presented to clients.

4. Transparency and Accountability

We are transparent about the role AI plays in our work. Our clients will always be informed when AI is used in generating content, strategies, or insights. We are also accountable for the outputs of our AI tools and will take full responsibility for any errors or discrepancies that arise. Any decisions made based on AI-driven insights are thoroughly vetted by our team to ensure they align with our client's values and objectives.

5. Continuous Improvement

As AI technology evolves, so does our approach to using it. We are committed to continuously improving our use of AI tools to ensure they remain ethical, effective, and aligned with the latest best practices. This includes regularly training our team on new AI developments and reviewing our policies to ensure they reflect both technological advances and changing industry standards.

6. Ethical Considerations

We are dedicated to using AI in a manner that is ethically sound and socially responsible. We avoid using AI in ways that could be harmful, misleading, or discriminatory. We adhere to ethical AI guidelines and ensure that the technologies we use do not perpetuate bias, reinforce stereotypes, or violate human rights.

By using AI to enhance our work, we aim to deliver the best possible outcomes for our clients, combining the strengths of both technology and human expertise. If you have any questions about our AI practices or would like more information, please don't hesitate to contact us.

This policy is subject to change and will be reviewed periodically to ensure that it aligns with the latest technological, legal, and ethical standards.