Sauce and De Bortoli Wines are popping Prosecco

29 February 2016

De Bortoli Wines – one of Australia’s oldest family-owned wineries – enlisted Sauce’s media relations expertise for the launch of their delicious new Prosecco from the King Valley. The aim of the game was to create a buzz around this fresh and lively vino and with a product this tasty we were glad to be on board.

Crafted by De Bortoli Wines’ mastermind winemakers, Steve Webber and John Coughlan and with a striking label designed exclusively by Danish artist, Mads Berg, this bottle could sell itself!

Sauce created media kits comprising handy tote bags featuring the artwork, two branded flute glasses and a bottle of the good stuff – all tied together with a personalised postcard that looked like it came direct from the Mediterranean itself! The kits were hand-delivered to eagerly awaiting media, bottles chilled and just in time for happy hour on a Friday afternoon.

The results were spectacular, receiving coverage across social media and online including The City Lane, The Carousel, The Shout, and Drinks Bulletin and more traditional publications, such as MindFood and Halliday’s Wine Companion.

To see who else is popping this prosecco follow the hashtag #popthisprosecco or to get your hands on a bottle for yourself head over to De Bortoli Wines  and type your postcode to find your nearest stockist.

Photo via: The City Lane