Sauce beefs up for ALFA conference

22 December 2017

“Smarter, Richer Beef” was the theme of this year’s SMARTBEEF Conference, focusing on education and improving profitability at each stage of the beef supply chain. You just know this was up our alley and we were absolutely delighted to be invited to partner with the Australian Lot Feeders’ Association’s (ALFA) to deliver the three-day event!

Sauce coordinated the ticketing and registration, sponsorship and exhibitor management, program planning and printing, and speaker management. Highlights of the conference included a tour of Sundown Pastoral Company for a series of practical presentations and a conference dinner attended by almost 300 delegates.

In addition to event management services, Sauce developed and implemented a PR and communication strategy, focusing on traditional, online and social media. This approach successfully attained and exceeded the target number of delegates and doubled the original goal number of exhibitors.

Congratulations to ALFA, their suppliers, speakers, sponsors and the delegates for making SMARTBEEF 2017 a roaring success.