Sauce and ALFA partner to beef up industry conference

18 October 2018

BeefEx 2018 held at Brisbane Showgrounds

After successfully delivering SMARTBEEF in 2017, Sauce was again proud to partner with the Australian Lot Feeders Association (ALFA) to present the grain fed beef industry’s premier event: BeefEx 2018. The renowned conference held over three days in October included 20 speakers, 4 social events, 6 networking sessions, 40 exhibitors, 16 sponsors, 4 awards and one Mechanical Bull Championship!

Held at an exciting new venue – Brisbane Showgrounds – lotfeeders, industry professionals and stakeholders from across the beef supply chain came together to hear about and discuss topics including big data, consumer trends, and beef industry economics, as well as a focus on markets, production, finance and leadership and applying these in the feedlot and beef chain supply businesses.

BeefEx 2018 held at Brisbane Showgrounds

Sauce was responsible for the planning, management and execution for the event including all social programs and sponsorship, as well as producing a communication strategy that included advertising and media to help promote attendance and secure excellent media coverage of the event.

A big thankyou and congratulations to the hard work and dedication of those who contributed in making BeefEx 2018 such a success.