Pen Pals to boost literacy and social connection
7 February 2020
It’s back to school and back to pen and paper for Sauce with the launch of the Pen Pal Club program.
We’ve had fun working with Australia Post on a nationwide campaign publicising the launch of a fantastic new school based program called The Pen Pal Club aimed at building kids literacy skills and connecting students from across Australia.
Teachers from early learning centres, kindergartens and primary schools are invited to sign up their class to be paired with another Australian class so students can become pan pals.
Following the pilot of the program in September last year, we worked with participating teachers across the country to coordinate photos with their local paper to help highlight the educational and social benefits of the program (plus share the joy experienced by students, many of whom received mail for the very first time thanks to the program!).
We also coordinated multiple radio interviews to share the nostalgia of pen pals and the importance of the handwritten word widely across Australia with the help of renowned children’s author and Pen Pal Club spokesperson Morris Gleitzman.
As a part of the campaign, Australia Post also announced their partnership with the Indigenous Literacy Foundation, supporting the Foundation through their vast delivery network to send nearly 100,000 books to remote communities. We couldn’t be prouder to work on such a great initiative. Read on to see some of our media highlights and to find out how to get involved!
- Herald Sun
- The Daily Telegraph
- The Canberra Times
- ABC Radio Darwin, Brisbane, Canberra, Sydney, Melbourne and Hobart
- Education Matters
How to get involved:
- The Pen Pal Club book, online Pen Pal Club school exchange and associated resources are available free of charge for early learning centres, kindergartens and primary schools. Schools can register at auspost.com.au/penpalclub.
- The storybook and Pen Pal Club letter writing kits are also available for purchase at selected Post Offices around the country and online for $9.99 each. $1.00 from the sale of every book will be donated to the Indigenous Literacy Foundation to help provide books to remote communities.