From Stewarts Accountants to Ipsum Advisors: bringing a brand to 2018
25 May 2018
Photo: Ipsum Advisors Directors (L-R) Jason Pengilley, Billy Lacey, Laura Coatsworth and Louise Hickman attend the Ipsum Advisors launch event
There is nothing more satisfying than helping a fantastic business reposition itself in the market.
Over the past five months, Sauce has had the pleasure of working with Bendigo accounting firm Stewarts Accountants (est 1976) to manage a complete rebrand, unveiling Ipsum Advisors in April.
The brief was clear: the revised branding needed to accurately portray where the business stands today and truly reflect their full-service offering beyond compliance activities and bring to life their dynamic team culture.
Sauce conducted a brand workshop with the business’s senior team to get to the heart of the organisation to articulate its purpose, positioning and brand values. Sauce then coordinated and guided the artistic direction of a full redesign which included oversight of a new brand manual which was rolled out across all branded marketing communication collateral; from a new website right down to email signatures.
Sauce also managed correspondence to clients and partners to communicate the new brand along with managing the official launch event held on April 5.
We are pleased to introduce Ipsum Advisors: