29 Oct 2011 4:00 PM

Looking to get the edge on how to work with the media and build your businss profile? Sauce Account Directors Amanda Whitley and Polly McDougall will host a media skills training workshop for all businesses on Tuesday 8 November in Wagga Wagga.

Media skills training is a great starting point for any business embarking on an awareness campaign that includes media engagement and is also a valuable professional skill that helps you clearly communicate the key messages about your brand to all audiences.

In this hands-on workshop, Sauce will explore:

Defining your audiences
•    Who are your audiences, and why?
•    What are key messages?
•    How to shape yours.

Communications channels
•    Who is the media and who are journalists?
•    Mainstream media versus social media.
•    What the media wants and what makes news?
•    How to get the coverage your business deserves.

Techniques for communicating your key messages and managing interviews
•    Planning for issues and crises.
•    Dos and don’ts for dealing with the media.
•    The art of the pitch.

The workshop is one of the Wagga Wagga Business Chamber’s regular education events and has been generously sponsored by the Telstra Business Centre, Wagga Wagga.

Cost is $35 for members of the Chamber and $50 for non-members.

Date: Tuesday 8 November 2011
Time: 8.30am-11.30am
Cost: $35 for members of the Chamber and $50 for non-members
Location: Wagga Wagga City Council
Chamber Meeting Rooms
Baylis St, Wagga Wagga NSW

To register, please contact Polly McDougall.