"The Ricegrowers’ Association of Australia Inc. (RGA) has been working with Liane Sayer-Roberts and the team at Sauce Communications for more than two years. The RGA is the collective voice of rice growers in Australia and represents approximately 1500 rice growers across the Riverina region of southern New South Wales and northern Victoria. 

"The relationship between the RGA and Sauce Communications continues to evolve to meet the changing needs of the rice industry through the worst drought on record. Because Sauce has consultants based in Leeton and other parts of regional NSW, they clearly understand the issues confronting the rice industry and the impact of the drought on our industry, communities and region. They also understand the different style and approach which is often required when working with non-metropolitan media and audiences.

"Sauce Communications are the sponsorship and event management consultants for our showcase event each year, the RGA Annual Conference. The 2009 conference will be the third conference in which they have been involved through sourcing sponsorship, sponsor relations, event planning and management, and PR and marketing for the conference. Sauce also provides PR and communications advice and assistance to our environmental programs and other specific projects through the preparation of newsletters, case studies, media releases and general promotion.
 
"An additional and increasingly important benefit of our partnership is access to Sauce's city based consultants. A major challenge for the rice industry is our ability to gain access to urban audiences and to bridge the urban/rural divide. With teams in both city and regional areas, Sauce Communications is able to deliver in depth knowledge of both groups, and develop and implement appropriate programs and responses.

"The Sauce Communications team is efficient and reliable and they always deliver high quality advice and assistance on time and on budget. Liane and the team are accessible and flexible and the RGA appreciates their commitment to delivering a professional PR and communications service to our organisation."
 

Ruth Wade, Executive Director
Ricegrowers' Association of Australia