Ramping up Chinese demand for Australian products
12 September 2017
At Sauce, we love nothing better than seeing growing international demand for Australian products. So we jumped at the chance to provide PR and events support to AuMake International as it prepares to list on the Australian Securities Exchange (ASX) with the aim of connecting Australian suppliers with the growing and influential Chinese daigou and tourist market.
For the uninitiated ‘daigou’ are Chinese people living in or visiting Australia who ‘purchase on behalf of’ their family and friends back in China. There are an estimated 40,000 daigous in Australia and anywhere between 1,200 and 1,600 physical stores like AuMake which cater to daigou buyers.
Sauce proudly secured an exclusive story in the Australian Financial Review newspaper that was also syndicated to the Sydney Morning Herald, announcing AuMake’s plans to be the first Australian-owned daigou/Chinese tourist retailer to list on the ASX, which is due to take place in the next month. The listing will enable the company to expand its physical and online sales presence and provide investors with unique direct access to this growing market segment. Further stories have appeared in the likes of The Australian, SBS World News and the South China Morning Post.
Bearing witness to investor interest in the AuMake model, the Sauce events team also recently managed a three-course dinner for over 400 daigou and Chinese tour guides in Sydney to celebrate the launch of AuMake International’s brand and the opening of the company’s capital raising offer. With the company hoping to raise $1 million of the $6 million IPO from the daigou and Chinese tourist association market, more than $2.6 million was registered by guests on the night through an interactive WeChat app. Interest in the company’s IPO has also been solid from the broader investment community and is already oversubscribed.
We look forward to continuing on the journey with AuMake as they announce their ASX-listing later this month and with the opening of their flagship store on George St in Sydney’s CBD in October, bringing their retail presence to six shops with many more in the pipeline.